Sandhusker: "The point is they can do it. The excuse that they can't is invalid."
The issue was never could they do it, the issue was whether they could do it in an enforceable manner to satisfy the requirements of your flawed law.
Of course they can track beef with a valid enforceable traceback system as is the case with branded beef programs. "M"COOL proponents opposed to traceback made "M"COOL the unenforceable joke it is.
The excuse that they can't do it without a valid enforceable traceback system is not an excuse IT'S A FACT. If it wasn't, you wouldn't have "CAN-MEX-USA" labels. Anyone can claim any origination without an enforceable system.
If you knew anything about beef fabrication and processing and the laws surrounding "M"COOL enforceability, you would know that you have to track the cattle into the plant and the beef from those cattle out of the plant in an enforceable manner. Your oversimplistic brand solution is a joke. It just shows how much you don't know about this law.
Let me remind you, you "M"COOL proponents insisted that the only way beef could receive the "US BEEF" label if it was "born, raised, and processed" in the US. Well, since some cattle move back and forth across the borders during their lives, the only way to prove origination is with a valid enforceable traceback system WHICH YOU OPPOSE.
You can try to spin this anyway you want and create the "ILLUSION" that your oversimplistic imported cattle tracking solutions are valid but unfortunately, you're not the one who has to enforce your empty law, USDA is. They've made it clear that they cannot enforce it without a valid traceback system on all cattle.
Sandhusker: "YOU'RE the one playing stupid. You act like it would be a huge undertaking to trace the beef. It would not. Ever hear of a friggin barcode?"
Of course I have heard of a barcode and a barcode could track cattle and beef to where it was "BORN" IF YOU DIDN'T OPPOSE TRACEBACK!!!!!
You oppose a traceback system then provide traceback ideas??
Good grief!
Tell it like it really is Sandhusker, you want imported cattle marked into the plant and the beef from those cattle tracked with a bar code. What's ironic is that you are going to allow this sort of unenforceable system for the packers to label beef WHEN YOU DON'T TRUST THEM!! LOL!
USDA "M"COOL Enforcer to packer: "Sir, I see this past month you have received 5 shipments of cattle from Canada. Where did the beef from those cattle end up?"
Packer: "They ended up in food service where they are exempt from labeling".
USDA: "Ahhh....ok?"
USDA "M"COOL enforcer to packer: "Well what about the ground beef, you sent to retail"
Packer: "We blend our ground beef together, we don't keep beef seperate from different originations. We mark it "CAN-MEX-USA" because we know for sure it came from one of those countries".
USDA: "Ahhhh....ok?"
All of this based on the premise that the majority of consumers want to know what country their beef comes from. I would say the fact that "CAN-MEX-USA" beef is selling proves how unimportant country of origin is to MOST consumers.
MRJ is correct, there is a growing percent of our population that wants to know EXACTLY where their beef comes from. I don't believe origination ranks very high on the priority list of the food concerns for the average consumer. PRICE RELATIVE TO VALUE is king to most consumers.
~SH~