Micro-Branding. To address consumer fears regarding the safety of meat products, “micro-branding”, which often identifies the actual producer, where the animal was raised, or how it was fed, is becoming more common. Retailers believe “micro-branding” helps increase consumer confidence as well as differentiate their products from those of competitors.
Trends. Japanese consumers are becoming more value conscious and focusing more on “Kirei” (clean), “Kenko” (healthy), and “Kodawari” (good value) foods. Accountability and traceability are becoming a requirement for food inputs. The demand for organic or natural foods is growing due to consumer concerns about environment, health, and nutrition.
Japan does NOT want MIXED MEATS from unknown countries. They want meats with traceback,TRACEBACK to orgin and its known handlers.