rancher said:
MRJ said:
No doubt people who are already putting their name or private label on their USA produced been will appreciate you doing that advertising for them.
MRJ
I am sure they will MRJ, that is what the purpose of the stickers are for to advertise USA beef. Or did I read you wrong, were you being snide again?
I'm not sure what you mean by that. However, I will say that using generic type "USA Beef" labels without having ANY standards for the quality of that beef before the label can be on it is guaranteed to result in consumers getting some very poor quality beef.
I see consumers getting more and more angry over being told things about food that are not necessarily true. If they are led to believe that ALL beef produced in the USA if of top quality and ALL imported beef is not.....who do you think they are going to be mad at when they buy beef labeled with Country of Origin: USA that doesn't match the top quality they BELIEVE that label indicates?
We either have to educate the consumer on how to choose quality, admit to them that not ALL beef produced in the USA is of the highest quality, nor is ALL imported beef of low quality, or they are going to be disappointed at times.
Why wouldn't it be better to encourage more privately labeled, high quality US beef products be marketed, and to focus more on accuracy and honesty in the different levels of quality?
Consumers who understand that they can get very tasty and nutritious beef at low prices by choosing the lower quality, but still wholesome, tasty, and nutritious USA produced beef as they will get from higher price/quality beef. AND if that consumer is taught how to properly cook and use that lower quality lbeef, they will be happy customers.
Many of the consumers wanting or needing low cost beef may be better served by choosing new Heat and Eat beef prepared from the tougher cuts if they don't have the longer time and kitchen equipment needed for preparing those tougher cuts.
Much has been done with Checkoff money to achieve the last scenarios, BTW. There simply isn't enough money to do all that needs to be done to reach all or even a majority of consumers needing this information with checkoff dollars alone. That is one reason for partnering with business to stretch those dollars and get the message to more consumers.
MRJ