keep telling them thar dumb consumer folks and citizens whatever story fits you being able to open the border... But don't bother with telling them what country their beef comes from so they can make a decision....Them folks are just to dumb to make decisions on their own.........
OT- my way to deal with it would be to tell the consumer that we are following the science that has been proven today to protect them to the best of our ability. You wouldn't want the consumer to think that it jumps species, without being proven. Statements that they get it from "licking grass" doesn't sound too scientific to me! Oh, and while you're labeling your beef, don't forget to let the consumer know that the US has more cases of CWD, than any other in the world!