agman
Well-known member
New cuts profitable for beef industry
By JEAN WILSON/Telegram Assistant Editor
Columbus Telegram
February 9, 2006
Nebraska, US
COLUMBUS - Beef products that were introduced to the marketplace a few years ago are starting to show their worth.
Ranch steak, flat iron steak and petite tender medallions are three of the most popular new value cuts, according to Misty Mattox, director of industry relations and compliance for the Nebraska Beef Council. She was one of the presenters at the Nebraska Pork & Livestock Industry Exposition on Tuesday at Platte County Agricultural Park.
“It takes a lot of years of continuing to work with the product to make it ready for retail as well as the food service,” Mattox said.
The new cuts are being offered at several large chain restaurants, including Olive Garden, Lone Star Steakhouse, Sizzler, and Whiskey Creek Steakhouse. And Kroger stores recently signed up to sell the meat.
It's added about $60-$70 more per head for the price of feeder cattle, Mattox said.
About two-thirds of a beef carcass come out of the chuck and round - shoulders and back end. Traditionally, the meat was mostly used for roasts and hamburger. Muscle profiling provided the basis for the single muscle, value-added beef merchandising.
Priced between the premium steaks and ground beef, the new cuts are being advertised as full of beef flavor and very tender. The flat iron steak is ranked the second most tender cut, at a price that's consumer friendly, according to Mattox.
“That's why they call these value cuts,” she said.
It will most likely be a year or two before the new cuts are widely available at retail stores, although people can ask at their local lockers for the products.
Other new beef products that are meeting with success are the ready-to-eat meats that are now being paired with vegetables.
Research and promotion for the all of the new products is funding by Beef Checkoff dollars.
Darrell Mark, University of Nebraska Extension livestock marketing specialist, was also at Tuesday's Expo.
He said cattle demand could be slightly lower this year than in 2005, which was down 3.6 percent from the previous year. But, that's following 2003 and 2004 when demand was up 6 percent to 8 percent each of those years.
“So we settled down a little in 2005, but beef demand is still pretty good,” Mark said.
Part of the reason for the decrease in demand is due to a decline in the popularity of high-protein diets.
Response:
The vast silent majority of this industry is engaged in worth while and beneficial projects. The vocal minority remain misled and only clamor for more lawsuits or government intervention. Thank God they are the very small minority which neither represents all beef producers nor those other sectors that comprise our great beef industry.
By JEAN WILSON/Telegram Assistant Editor
Columbus Telegram
February 9, 2006
Nebraska, US
COLUMBUS - Beef products that were introduced to the marketplace a few years ago are starting to show their worth.
Ranch steak, flat iron steak and petite tender medallions are three of the most popular new value cuts, according to Misty Mattox, director of industry relations and compliance for the Nebraska Beef Council. She was one of the presenters at the Nebraska Pork & Livestock Industry Exposition on Tuesday at Platte County Agricultural Park.
“It takes a lot of years of continuing to work with the product to make it ready for retail as well as the food service,” Mattox said.
The new cuts are being offered at several large chain restaurants, including Olive Garden, Lone Star Steakhouse, Sizzler, and Whiskey Creek Steakhouse. And Kroger stores recently signed up to sell the meat.
It's added about $60-$70 more per head for the price of feeder cattle, Mattox said.
About two-thirds of a beef carcass come out of the chuck and round - shoulders and back end. Traditionally, the meat was mostly used for roasts and hamburger. Muscle profiling provided the basis for the single muscle, value-added beef merchandising.
Priced between the premium steaks and ground beef, the new cuts are being advertised as full of beef flavor and very tender. The flat iron steak is ranked the second most tender cut, at a price that's consumer friendly, according to Mattox.
“That's why they call these value cuts,” she said.
It will most likely be a year or two before the new cuts are widely available at retail stores, although people can ask at their local lockers for the products.
Other new beef products that are meeting with success are the ready-to-eat meats that are now being paired with vegetables.
Research and promotion for the all of the new products is funding by Beef Checkoff dollars.
Darrell Mark, University of Nebraska Extension livestock marketing specialist, was also at Tuesday's Expo.
He said cattle demand could be slightly lower this year than in 2005, which was down 3.6 percent from the previous year. But, that's following 2003 and 2004 when demand was up 6 percent to 8 percent each of those years.
“So we settled down a little in 2005, but beef demand is still pretty good,” Mark said.
Part of the reason for the decrease in demand is due to a decline in the popularity of high-protein diets.
Response:
The vast silent majority of this industry is engaged in worth while and beneficial projects. The vocal minority remain misled and only clamor for more lawsuits or government intervention. Thank God they are the very small minority which neither represents all beef producers nor those other sectors that comprise our great beef industry.