I know you are asking Rkaiser the question.
My point in bringing up this was for people to realize that beef checkoff dollars need to basically pay for themselves in added return. Companies can track and tell if this is the case with their own advertising dollars so they can make their own adjustments to maximize profits. The checkoff is not that accountable and can not be traced. Chicken has made some real big claims of healthy eating over beef and those claims need to be countered (I am around too many women and I sometimes have to fight for my beef on the plate). Half of taxes spent are usually wasted and that could happen with these dollars instead of providing the return for the money.
Having producers pay for advertising that is on the retail level seems a little out there to me unless they have a chance to produce cattle for that retail market like Laura's Lean beef, Callicrate Beef, or whoever it happens to be. Laura provides a premium for cattle producers. People in the city with good disposable income may pick that type of meat up if they feel it is "special" in some way. Generic commodity beef may not provide the premiums necessary to afford advertisement. If you are selling to Wal-Mart on price it may not be worth advertising dollar.
My point in bringing up this was for people to realize that beef checkoff dollars need to basically pay for themselves in added return. Companies can track and tell if this is the case with their own advertising dollars so they can make their own adjustments to maximize profits. The checkoff is not that accountable and can not be traced. Chicken has made some real big claims of healthy eating over beef and those claims need to be countered (I am around too many women and I sometimes have to fight for my beef on the plate). Half of taxes spent are usually wasted and that could happen with these dollars instead of providing the return for the money.
Having producers pay for advertising that is on the retail level seems a little out there to me unless they have a chance to produce cattle for that retail market like Laura's Lean beef, Callicrate Beef, or whoever it happens to be. Laura provides a premium for cattle producers. People in the city with good disposable income may pick that type of meat up if they feel it is "special" in some way. Generic commodity beef may not provide the premiums necessary to afford advertisement. If you are selling to Wal-Mart on price it may not be worth advertising dollar.