DiamondSCattleCo
Well-known member
I just got off the phone with the CCA, and apparently there is going to be a vote at their next meeting on whether or not to press for mandatory age reporting.
Currently, the some selfish larger producers and packers have local producer associations buffaloed into believing that leaving things voluntary is the proper step to take right now. As I called my local CCA reps, I was somewhat staggered by their reasons for NOT pressing for mandatory age reporting. In the interests of full disclosure, I'll lay them out for you:
1) Current premiums would disappear. Right now, on age verified cattle, there can be an up to a 5 cent/lb premium through the barn or on direct sale to the feedlot. Unfortunately, this is only a premium that larger producers can get access to. Why is this you ask? Most barns these days, at least in Saskatchewan, are selling pre-sort. This is a proven way to sell, and generally nets the producer more money than 24 hr stand. Anyway, calves/bankgrounders are sold in lots of 10 commonly weighted and framed animals. If a producer sells 50 or so calves, it would be common for them to see 20 or MAX 30 of their calves able to be grouped together. The rest would get slotted into other pens with other producer's animals. So, if you have age verified cattle, you may see the premium on 20 animals, possibly 30, but all of them. The sale barns DO NOT have time to pre-sort age verified cattle as well, but are willing to announce age verified on easily sorted pens, such as all producer owned.
Your next option is to direct contact the feedlots and sell them you age verified cattle. This is certainly an option, however I think it defeats the price discovery mechanism of the sale barn, and ends up lowering prices. I have yet to have a single feedlot make an offer on my calves that matched what I got at the market when I sold the calves.
2) It would be impossible to ensure producer compliance and some producers would report inaccurate or purposely false birth dates. To this I say, huh? Even if a producer doesn't want to age verify, and he reports a birth date thats 1 month off, this hardly defeats the age verification mechanism. Currently, under the voluntary system, there is MORE impetus to cheat the ages because of the short term premium on selling price.
3) Even if you don't get a premium at the barn, the packer does get a premium when he sells the age-verified beef on the export market. This premium eventually makes its way back to the producer. We won't even bother with this one. Even if the packer sends a PORTION of the premium back in the form of increased bids on fats, the producer has had to do ALL the work and effort, only to receive a PORTION of the premium?
Why do I feel that mandatory age reporting is of benefit?
Right now, on the world stage, Canada is being out-marketed by smaller countries who utilize RFID tracking, age verification, even animal information records. These countries are shipping relatively small amounts of inferior product and have not yet truly begun to hurt us.
We're on the verge of some truly massive markets opening up. Lets use China as an example. While they may not be asking for it right now, China will follow Japan's lead and require age verification on beef shipments. This is not something that any sane or reasonable person will debate.
Current estimates at getting an infrastructure set up to handle mandatory age reporting stand at a little over a year. This includes training new staff and setting up computer hardware to handle additional load. If the tagging system roll out is any indication, we're likely going to be closer to two years. This is not an insult to the people who are doing the work, but simply an unfortunate reality when dealing with systems.
As Canadian producers, we need to be concerned about our export markets. 60% of all calves born on Canadian soil end up outside Canada. The American market is no longer safe for us. Even if the border is fully open, we've seen how quickly it can slam shut at the snap of a lawyers fingers.
I think Canadian beef is the best in the world. Its time our marketing caught up to the producers. Please, protect your export markets, call your local reps, whether they be CCA or provincial beef associations and ask them to represent your interests. Ask for mandatory age reporting.
Rod
Currently, the some selfish larger producers and packers have local producer associations buffaloed into believing that leaving things voluntary is the proper step to take right now. As I called my local CCA reps, I was somewhat staggered by their reasons for NOT pressing for mandatory age reporting. In the interests of full disclosure, I'll lay them out for you:
1) Current premiums would disappear. Right now, on age verified cattle, there can be an up to a 5 cent/lb premium through the barn or on direct sale to the feedlot. Unfortunately, this is only a premium that larger producers can get access to. Why is this you ask? Most barns these days, at least in Saskatchewan, are selling pre-sort. This is a proven way to sell, and generally nets the producer more money than 24 hr stand. Anyway, calves/bankgrounders are sold in lots of 10 commonly weighted and framed animals. If a producer sells 50 or so calves, it would be common for them to see 20 or MAX 30 of their calves able to be grouped together. The rest would get slotted into other pens with other producer's animals. So, if you have age verified cattle, you may see the premium on 20 animals, possibly 30, but all of them. The sale barns DO NOT have time to pre-sort age verified cattle as well, but are willing to announce age verified on easily sorted pens, such as all producer owned.
Your next option is to direct contact the feedlots and sell them you age verified cattle. This is certainly an option, however I think it defeats the price discovery mechanism of the sale barn, and ends up lowering prices. I have yet to have a single feedlot make an offer on my calves that matched what I got at the market when I sold the calves.
2) It would be impossible to ensure producer compliance and some producers would report inaccurate or purposely false birth dates. To this I say, huh? Even if a producer doesn't want to age verify, and he reports a birth date thats 1 month off, this hardly defeats the age verification mechanism. Currently, under the voluntary system, there is MORE impetus to cheat the ages because of the short term premium on selling price.
3) Even if you don't get a premium at the barn, the packer does get a premium when he sells the age-verified beef on the export market. This premium eventually makes its way back to the producer. We won't even bother with this one. Even if the packer sends a PORTION of the premium back in the form of increased bids on fats, the producer has had to do ALL the work and effort, only to receive a PORTION of the premium?
Why do I feel that mandatory age reporting is of benefit?
Right now, on the world stage, Canada is being out-marketed by smaller countries who utilize RFID tracking, age verification, even animal information records. These countries are shipping relatively small amounts of inferior product and have not yet truly begun to hurt us.
We're on the verge of some truly massive markets opening up. Lets use China as an example. While they may not be asking for it right now, China will follow Japan's lead and require age verification on beef shipments. This is not something that any sane or reasonable person will debate.
Current estimates at getting an infrastructure set up to handle mandatory age reporting stand at a little over a year. This includes training new staff and setting up computer hardware to handle additional load. If the tagging system roll out is any indication, we're likely going to be closer to two years. This is not an insult to the people who are doing the work, but simply an unfortunate reality when dealing with systems.
As Canadian producers, we need to be concerned about our export markets. 60% of all calves born on Canadian soil end up outside Canada. The American market is no longer safe for us. Even if the border is fully open, we've seen how quickly it can slam shut at the snap of a lawyers fingers.
I think Canadian beef is the best in the world. Its time our marketing caught up to the producers. Please, protect your export markets, call your local reps, whether they be CCA or provincial beef associations and ask them to represent your interests. Ask for mandatory age reporting.
Rod