RobertMac said:There is a crack in the door for cattle producers...marketing direct to the consumer, selling through independent branded programs, and selling through producer owned co-op. All will take extra work, but nothing comes for free. The key to success in these programs is to stick with them even if you can get more dollars from the big packers. Or call Randy...he may take your calves!![]()
The value in that channel must be made before that can happen. Unfortunately most of the information to get that type of information out would hurt the cattle producers. It would be more efficient for the government regulating agencies to act as efficient as packers make producers act. Of course yours is the second best scenario, Robert Mac. With your scenario, too, the P&S Act and real USDA inspection would still need to be implemented or it too would be a dead end in the long run. The difference you are able to make a customer pay for a "higher quality" product has to outweigh the spread between your product and the "lower quality" packer product.
I wish you lots of luck, Robert Mac, but I am afraid you are going to need more than that to be economically successful. The Tyson strategy is to plow back all profits until they gain enough market power to play economic tricks like they played in Pickett and in their poultry businesses. Industry concentration has a lot to do with this and political money thrown around. If the PSA is not efficiently enforced you probably will not be successful in the long run.