Again, there are at least dozens of PRIVATE ENTERPRISE labeled beef brands. Apparently, some producers want government to do it for them. Hasn't it been pretty well learned that anything government does for us costs more and creates problems? Check out the government rules for labeling beef! More government regulation costs more money. Add that to already high beef costs to consumers and we may have found a real, rather than a perceived barrier to more sales of beef.
A little addressed consideration: some, even on this site, like to bash Canadian beef producers, but should take a good look in their own country. Sadly, not all USA produced beef is of top quality. What happens when our consumers get a package of that proudly labeled beef that is tough, or worse, just not great quality ???? Not likely to be a satisfied consumer, especially given the high cost to quality ratio, is it?
For those who base their thoughts on the beef business (and, YES, even a producer of the smallest 'herd' of cattle IS a part of the 'beef business' in the USA!) on hatred of NCBA, the major goal of our members is for each of us to improve OUR segment of that US beef business BY improving consumer satisfaction. We understand that to achieve that goal, we must constantly improve our own 'act' and make sure our own cattle are the best they can be, then lean on the other segments to have the same goals. Keeping the market place the place to set the bar, rather than a "made in the USA" label which has absolutely NOTHING to do with quality! We obviously need many types of beef to please the wide array of consumer choices, and the Beef Check Off is doing some great work in showing consumers how to choose the best cuts and quality of beef for their specific need, which is helping make more satisfied beef consumers.
Apparently those who tout the labels on apples as some sort of 'holy grail' of quality have not eaten some carrying those labels lately! It takes quite a few disappointments to find one which actually tastes worthy of a label, imo.
mrj